Social Media Embraces Advertising

Briefly, I'm sharing a blog here from Julia Boorstin, a CNBC writer that covers media issues affecting Wall Street, because it touches on some recent (but predictable) evolutions within 'mainstream' social media – namely, the need to make a buck.

“MySpace Music Signs On Advertisers”



http://www.cnbc.com/id/26735667

If you’re on Facebook, no doubt you’ve experienced the recent format change. I have, and like many others, I have complained about it. There are several reasons behind the format change, but it does also appear to clear more space for – advertising (and marketing-oriented tools) – within each member profile. As a result, there is less display space, less ‘billboard’ effect for each profile, and more need to navigate through links and tabs to access each member’s content.

Again, this is only meant as a brief post, but the issue continues to confirm that in context of this explosion of social media, ‘advertising’ is NOT going away. Unequivocally, the collective social media conversation with, and among, consumers is game-changing. But advertising will continue to play a core role in that process – the Brand Ecosystem – and that, is an important consideration for marketers. No doubt, that advertising role/purpose will change and evolve to reconcile with social media and its role, but advertising isn’t going away just yet.

...How the role of advertising is changing, and needs to futher change, is a subject worthy of another post.