EARTH BEVERAGES LAUNCHES
WORLD SERIES OF POKER ENERGY BRAND:
GAME-CHANGING ENERGY SHOTS
New flavorful 3-ounce shots ...to energize industry sales
LAS VEGAS (May 28, 2010) – In true Las Vegas “go all night” style, Earth Beverages is launching a World Series of Poker-branded line of energy shots in eight flavors during this year’s World Series of Poker tournament from May 27 to July 17.
“This exciting new venture has been accomplished in great partnership with Harrah’s and the World Series of Poker,” says Don Mann, chief marketing officer for Earth Beverages, the drinks’ brand licensee.
“The shots will bring gaming players the focus and edge they need to stay sharp. “The vibe of Vegas and the exploding popularity of the World Series of Poker, online and on TV, brings a level of excitement the energy drink space has been missing—it’s a natural fit.”
The World Series of Poker Energy Shots, which were developed with a broad array of flavors, colorful packaging and unique merchandising, are intended to benefit convenience and other retail operators by capitalizing on impulse purchases.
The 3-ounce shots will come in eight flavors, although different from the mixers: Cranberry, Pomegranate, Citrus, Blueberry, Lime, Orange, Cola and Tropical.
For more information on World Series of Poker Energy Shots, follow on Twitter: WSOPEnergy or contact: info@earthbeverages.com.
LAS VEGAS (May 28, 2010) – In true Las Vegas “go all night” style, Earth Beverages is launching a World Series of Poker-branded line of energy shots in eight flavors during this year’s World Series of Poker tournament from May 27 to July 17.
“This exciting new venture has been accomplished in great partnership with Harrah’s and the World Series of Poker,” says Don Mann, chief marketing officer for Earth Beverages, the drinks’ brand licensee.
“The shots will bring gaming players the focus and edge they need to stay sharp. “The vibe of Vegas and the exploding popularity of the World Series of Poker, online and on TV, brings a level of excitement the energy drink space has been missing—it’s a natural fit.”
The World Series of Poker Energy Shots, which were developed with a broad array of flavors, colorful packaging and unique merchandising, are intended to benefit convenience and other retail operators by capitalizing on impulse purchases.
The 3-ounce shots will come in eight flavors, although different from the mixers: Cranberry, Pomegranate, Citrus, Blueberry, Lime, Orange, Cola and Tropical.
For more information on World Series of Poker Energy Shots, follow on Twitter: WSOPEnergy or contact: info@earthbeverages.com.
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